Stamps v Bulk Mail

You may feel tempted to save a few dollars by mailing out your newsletter bulk rate.  But consider this:  What do you with the bulk mail you receive?

A first-class stamp on your newsletters and funding letters shouts, “I’m important! Open me!”  Yet, the savings bulk-rate postage offers appeals to some.  Price aside, compare some facts about the two.

First-class postage:

-Quick delivery. First-class mail normally is delivered within 3-5 business days anywhere within the continental U.S.

-Returned mail. Incorrect addresses are returned to the sender or forwarded to the recipient’s new address at no charge.

-Reliable service. Postal employees make every effort to deliver first-class mail.

-Appears personal. Letters of importance are mailed first class.  Therefore—and most importantly—recipients are more likely to open first-class mail.

Bulk-rate postage:

-Slow delivery. Interstate deliver can take up to three weeks for delivery.

-Unreliable service. The Post Office is not required to return undeliverable bulk mail, and in fact, throws away most undeliverable standard mail.  (The mailer may request notification of moves or bad addresses but will be charged for this service.)

-Requirements. Strict criteria must be met to qualify for bulk-rate postage.

-Appears impersonal. The majority of bulk mail is thrown away unopened because it appears unimportant.

You work too hard on your newsletter and have too many important things for your ministry partners to read for your newsletter to end up in the trash!  Bulk mail may save a few cents per letter, but it will cost you readers.  With a stamp, your letter will feel more like a personal letter, and thus, is more likely to be read.  Our advice?  Stick a first-class stamp on those letters!

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