Newsletter Checklist

  • One page
  • One topic
  • An action photo with a captivating caption
  • Salutation (Dear Friend, Dear Dave and Sue)
  • Specific date (January 18, 2011)
  • Your contact information (including your name)
  • Navigator logo
  • Handwritten signature
  • Use easy-to-read font (Times New Roman, Garamond)
  • Appealing, simple graphics and layout
  • Attention-grabbing opener
  • Ministry news, not sermonettes
  • Interesting story
  • Cut unnecessary words and phrases
  • Replace passive verbs with action verbs
  • Replace generalities with facts (“Last Tuesday” vs. “Recently”)
  • Eliminate shop talk
  • Ask for feedback before it’s mailed
  • First-class postage stamp

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